Red Saturday: The United Kingdom’s Valentine’s Shopping Habits Revealed

Tomorrow is ‘Red Saturday’ when planning for romantic days celebration highs as well as the spending begins. Prepare yourself with this run-down from the stats you’ll want to understand ahead of the big day

The newest study has uncovered more than a million eager Valentines are set to invest as much as £29 million this Saturday alone, with singles and couples identical organising times, scheduling restaurants and buying presents for partners.

Between Red Saturday on the 4th February and valentine’s, Brits will likely be splashing the cash on:

  • Meals, with £163 million allocated to food and another £60 million on beverages
  • £69 million on blooms
  • £77 million on jewelry
  • £42 million on chocolates
  • £52 million on notes

However, general paying for valentine’s in 2010 is defined become £713 million, a decline of 34per cent from 2016. Altogether the typical UK citizen will spend £22.57, with people in London, Scotland in addition to North West investing by far the most, while those who work in Wales will spend least.

This reduction in spending is despite the reality that more individuals intend to commemorate Valentine’s this present year. Even though, if you should be maybe not honoring then you certainly’re definitely not by yourself. One out of seven singles are intending to spend typically £13 on alternate tasks, such as television binges, additional fitness center courses, and unhealthy foods.

But not most people are a fan of the annual Valentine’s investing spree. 28% of Brits concur that Valentine’s Day is actually a complete waste of money and 9% of these in a relationship admit they’d ignore it completely if their own lover would accept.

It isn’t all doom and gloom though – 18per cent of these in a relationship still love the love of romantic days celebration, although it will get the cost on your own lender balance!

Fight in the Sexes

eHarmony has actually teamed with on-line present site Prezzybox to dig slightly further into exactly how female and male spending behaviors vary, exactly what age bracket splashes probably the most cash, and just who buys what: 

Check-out all of our infographic below to discover all:



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